Irmela vs. Nazis

Right-wing extremism in Germany is more present than ever. toom Baumarkt (toom DIY store) didn't want to look away, but to act – with the power of its brand DNA: "Respect for those who do it themselves." And it reminded people that something can be done against the hate in the country, with the help of a strong testimonial: Irmela Mensah-Schramm, an 80-year-old activist who has dedicated her life to removing Nazi propaganda. With tools from the DIY store. In short spots, Irmela demonstrates the act of resistance and shows how democratic values can be defended with simple tools.