Latest News
McDonald's x hitschies: A TikTok prank becomes reality
When the iconic McDonald’s yellow fades into a blue world... you know something big is happening! The "hitschies Saure Drachenzungen" are unleashed and have conquered the McFlurry® and McMilkshake. Scholz & Friends had a blast helping McDonald’s Germany to turn this TikTok trend into reality!
1x Gold, 1x Silver and 3x Bronze at the D&AD Awards
Scholz & Friends wins a Yellow Pencil, a Graphite Pencil and three Wood Pencils at the D&AD Awards 2025! A big thank you to the teams behind the award-winning work for Tiroler Festspiele Erl, Terre des Femmes and Frankfurter Allgemeine Zeitung.
Strategy Weekend 2025
This year, the Scholz & Friends Strategy Weekend took place in our Berlin office for the first time. 20 young talents, selected from over 160 applications, had the unique opportunity to immerse themselves in the world of brand strategy. The program included working on a briefing for McDonald's, presenting their ideas to clients and an exclusive look behind the scenes of Scholz & Friends.
1x Gold, 5x Silver, and 1x Bronze at Deutscher Digital Award
We are thrilled to announce 1x Gold, 5x Silver, and 1x Bronze for Scholz & Friends at Deutscher Digital Award 2025. The winning campaigns include "Das Kaulitz Menü," "Big Rösti Fan-Hymne," and "Die große Preisshow" for McDonald's Germany, as well as "Kauf beim Tier" for Tierschutzhaus Sonnenhof. The award show annually recognizes outstanding digital work that sets new benchmarks in creativity and innovation.